A scenic parish that is integral to Jamaica’s tourism product, St. Ann, has become the go-to spot for the country’s major music events including Rebel Salute and Carnival. On April 26, the Jamaica Woodland Festival makes its debut there.

The event is scheduled for Pearly Beach, a nature spot located on the outskirts of Ocho Rios that is popular with Jamaicans and visitors. Its roster is not limited to music, as Jamaican cuisine, fashion and craft items will be on display.

Reggae is the jewel in the Jamaica Woodland Festival’s crown, with a number of roots acts confirmed. They include Bushman, I Wayne, Turbulence, Warrior King and Jah Bouks.

David Anderson, creative director for the show, said gospel and soca artistes will also be added to the bill to ensure the audience is as eclectic as its lineup.

“Choosing a diverse cast of artistes for a festival has several significant benefits that enhance the overall experience and impact of the event. A diverse lineup ensures that people from various cultural, ethnic, gender, and social backgrounds feel seen and included. This fosters a sense of belonging and attracts a wider audience,” he noted. “Diversity in artistes brings a variety of genres, styles, and performances that appeal to a broader demographic, making the festival more inclusive and engaging for different tastes.”

The Jamaica Woodland Festival takes place just after the busy Easter season, a period when Jamaicans observe religious customs. It is also the only time that soca takes centrestage through Carnival which is held mainly in Kingston, the capital.

Anderson said the choice of Ocho Rios is strategic.

“The festival is designed to offer an immersive experience that celebrates the natural beauty and cultural richness of Jamaica, targeting locals and tourists who enjoy the true Jamaican culture. We believe April will be the best month to host this event and Ocho Rios, as a tourists hub, an ideal location where people normally travel to to enjoy themselves during this festive period,” he explained.

St. Ann is one of Jamaica’s economic hot spots, particularly Ocho Rios and its highway leading to the tourist mecca of Montego Bay. That stretch is lined with restaurants showcasing local cuisine as well as all-inclusive hotels and small properties that cater to tourists from Europe and North America.

Promoters of the Jamaica Woodland Festival are looking to tap into that boom.

(Photo contributed)