Positioning Statement: The Peer Awards Academy Is A Member driven Organisation Serving The Broader Marketing And Market Intelligence Profession.
The Peer Awards Academy welcomes professionals, academics, researchers, consultants and students across the full spectrum of marketing, market research, market intelligence, digital engagement, customer experience, commercial development and related disciplines, including emerging fields that contribute to marketing excellence, innovation and business growth.
Membership Eligibility – Peer Awards Academy
Membership of the Peer Awards Academy is open to professionals, practitioners, researchers, educators, consultants and students engaged in, contributing to, or pursuing careers in marketing, market research and the broader fields of market intelligence, business growth, customer engagement and commercial development.
This includes, but is not limited to, individuals working in marketing management and strategy; market research and consumer insights; digital marketing and emerging marketing technologies; data analytics and business intelligence; brand management, advertising and communications; customer experience and relationship management; sales, trade and retail marketing; product management and innovation; e-commerce; public relations; business development; entrepreneurship; and other established or emerging disciplines that contribute to marketing effectiveness, customer value and organisational performance.
Membership is open to individuals across manufacturing, services, distribution, retail, the public and private sectors, academia, consulting, non-profit organisations and other relevant industries, as well as students and aspiring professionals pursuing studies or careers in these fields.
The Academy recognises the evolving and interdisciplinary nature of marketing and welcomes qualified individuals whose professional responsibilities, expertise, research or studies contribute to the advancement of marketing practice, market understanding, innovation and business excellence, regardless of their specific job title or area of specialisation.
Academy Membership Pathways
| Membership pathway | Intended members |
| Professional | Practitioners across marketing, research, digital, commercial and customer-related disciplines |
| Academic and Research | Lecturers, educators, researchers and consultants |
| Student and Emerging Professional | Students, recent graduates and individuals entering relevant professions |
| Leadership and Fellow | Experienced practitioners and recognised contributors to marketing and market research |
Professional marketers and or the companies they work for should be a member, in good standing of at least one of the following types of associations or organizations in their country of residence in the Caribbean.
For Jamaica the following would apply:
Professional Associations
- Jamaica Technology and Digital Alliance
- Public Relations Society of Jamaica
- Advertising Agencies Association of Jamaica
- Advertisers Association of Jamaica
- Media Association of Jamaica
- Jamaica Association of Marketing Professionals
- Women in Film & Television Jamaica Chapter
- Life Underwriters Association of Jamaica
- Jamaica Film Producers Association
Umbrella and General Business Associations
- Private Sector Organisation of Jamaica (PSOJ):
- Jamaica Chamber of Commerce (JCC):
- American Chamber of Commerce of Jamaica (AMCHAM Jamaica): Sector
Specific and Trade Associations
- Jamaica Manufacturers & Exporters Association (JMEA):
- Global Services Association of Jamaica (GSAJ):
- Jamaica Hotel & Tourist Association (JHTA
- Jamaica Employers’ Federation (JEF):
Small Business and Entrepreneurial Support
- Small Business Association of Jamaica (SBAJ)
- Young Entrepreneurs Association of Jamaica (YEA)
Marketers or their companies who are not members of any of the above organizations would need to be registered with one of them and maintain such membership to remain eligible for voting.
