Jamaica’s tourism sector has recorded steady gains following Hurricane Melissa, meeting its target to restore tourism operations by December 15. Just over six weeks after the storm, the island welcomed 300,000 visitors, including stopover and cruise arrivals. Hotels, airports, and attractions have returned to service across major tourism areas, supporting the country’s push toward full recovery.
Tourism Operations Restored by December 15
Tourism officials confirmed that Jamaica met its stated goal of reopening the sector by mid-December. This milestone followed coordinated efforts by public agencies and private sector partners. Major resort areas such as Montego Bay, Ocho Rios, Negril, and Kingston are now open to visitors.
Minister of Tourism, Hon. Edmund Bartlett, linked the visitor numbers to a focused recovery plan that prioritized access, safety checks, and service readiness. He stated that the island’s tourism system was able to return to operations in a short period after the hurricane.
“Our recovery has exceeded expectations,” Bartlett said. “The dedication of our tourism workers, many of whom were personally affected by the hurricane, exemplifies the true spirit of Jamaica.”
Visitor Arrivals Reach 300,000
Since the storm, Jamaica has recorded 300,000 visitors. This figure includes both cruise passengers and stopover travelers. Tourism officials described the number as an early indicator of returning traveler confidence during the key winter season.
Bartlett noted that the sector’s progress was made possible through joint work across hotels, attractions, transport providers, and government agencies. He said each visitor plays a role in helping communities recover.
“Every visitor who chooses Jamaica during this time directly supports the rebuilding of communities and the restoration of livelihoods,” Bartlett said.
Hotels and Airports Resume Service
All major airports have returned to normal operations. Sangster International Airport in Montego Bay, Norman Manley International Airport in Kingston, and Ian Fleming International Airport in Ocho Rios are fully open. Airlines have also resumed regular flight schedules.
By the end of December, about 71 percent of hotels are expected to be reopened. Tourism officials project this figure will rise through early 2026 as repairs and inspections continue.
Deputy Director of Tourism for the USA, Latin America and the Caribbean, Philip Rose, shared updates following multiple visits to Jamaica after the hurricane.
“So let me say this clearly and personally….Jamaica is open, stable, and ready,” Rose said.
He confirmed that airports are fully operational, with clear access routes and steady traffic flow. He also noted that hotels are operating above 70 percent capacity, with trends pointing toward 80 percent by January.
Destination Readiness and Visitor Experience
Rose said most hotels and villas are already welcoming guests, with others reopening ahead of schedule. He added that attractions, transport providers, and destination management companies are operating and delivering services across tourism corridors.
“Clean-ups, safety assessments, and service quality checks have been completed across all major tourism corridors,” Rose said.
He also pointed to visitor satisfaction levels, noting that feedback remains strong. Rose said this reflects the work of tourism workers across the island.
“Visitor satisfaction remains strong and that is a HUGE testament to our people,” he said.
Director of Tourism Donovan White also addressed readiness, encouraging travel to the island.
“The best way to support Jamaica is to visit Jamaica,” White said. “We are ready to deliver unforgettable experiences while showcasing the strength and hospitality of the Jamaican people.”
Community Impact of Tourism Recovery
Tourism continues to play a central role in Jamaica’s economy, accounting for more than 30 percent of GDP and supporting about one-third of jobs. Officials stressed that the sector’s return affects communities far beyond hotels and airports.
Rose highlighted the link between tourism and everyday livelihoods.
“Tourism is not just an industry; it is a lifeline,” he said. “Every flight that lands, every hotel that fills, every excursion that’s booked supports farmers, craft vendors, drivers, housekeepers, front desk teams, chefs and countless small businesses.”
He encouraged partners to resume full schedules and programs, stating that Jamaica is ready to host guests.
“Jamaica is ready to welcome your guests and ready to shine,” Rose said.
Looking Ahead to Full Recovery
Jamaica welcomed 4.3 million visitors in 2024. Tourism officials remain confident in a full recovery by December 2026. With hotels reopening, flights restored, and attractions operating, the sector is positioned to support national recovery efforts.
As winter travel continues, officials say the focus will remain on service quality, safety, and consistent communication with partners and travelers.
Photo – JTB
