Award Winning Richie B Partners with BESS 100FM to Broadcast Morning Show Across Jamaica

Kingston, Jamaica – In a groundbreaking move for broadcasting, Richie B Radio, a division of Richburg Broadcasting Ltd., is proud to announce a transformative partnership with BESS 100FM in Jamaica.

Starting Monday, November 18, 2024, the award winning Richie B Morning Show will now broadcast to audiences across Jamaica, from Negril in Western Jamaica, all the way east to Morant Point in St. Thomas on BESS 100FM’s frequencies. The show will still broadcast to global listeners on www.richiebradio.com, alongside existing partnerships with Roadblock Radio 101.1FM HD3 WCBS (NYC Tri-State Area); Silk Radio UK; Reggae North Radio Toronto; and Link Entertainment Global Radio (Las Vegas, Nevada).

A Major Breakthrough in Broadcasting

This partnership with Richie B radio and BESS 100 FM represents a monumental achievement in Jamaican radio, uniting local audiences with millions of listeners in diaspora communities globally.

“This is a historic moment for radio broadcasting,” said Richard “Richie B” Burgess, CEO of Richie B Radio.

“By partnering with BESS 100FM, we’re amplifying Jamaican culture, music, and Brand Jamaica like never before. This is not just about radio; it’s about uniting people through reggae, dancehall, and everything that makes Jamaica special. With millions of listeners both at home and abroad, this is an extraordinary opportunity for advertisers and a proud day for Jamaican broadcasting.”

Tony Shaw, CEO of BESS 100FM, expressed excitement about the possibilities, saying, “We are honored to collaborate with Richie B Radio on this incredible journey. The Richie B Morning Show is a staple in reggae and dancehall culture, and this partnership solidifies our commitment to delivering top-quality programming to Jamaicans everywhere. Together, we are raising the bar for what Jamaican radio can achieve.”

The expanded listenership offers unparalleled benefits to advertisers. Brands now have access to an audience that spans Jamaica as well as vibrant diaspora communities in the US, Canada, the UK, and beyond. This partnership provides an exceptional platform for businesses to connect with diverse and engaged listeners.

Listeners can tune in to The Richie B Morning Show every weekday morning from 7am- 10am on www.richiebradio.com or tune in to BESS 100FM on the dial.

(Photo contributed)