Carole Joan Crawford, born on 13 February 1943 in Kingston, Jamaica, rose to international fame as the first Jamaican and Caribbean woman to win the prestigious Miss World title in 1963. At just 20, Crawford’s victory symbolised hope and pride for her recently independent nation, becoming an icon who defied beauty standards with her petite stature of 5’3″—unusually short by Miss World standards. To enhance her presence, she wore a specially designed high-neck swimsuit, captivating judges and audiences at London’s Lyceum Ballroom, where her elegance and charisma won over the British crowd.
Her victory resonated beyond the beauty world, marking a significant moment for Jamaica. Upon her return home, thousands flocked to the airport to greet her, and the Jamaican government celebrated her success by issuing three million commemorative stamps featuring her image—a rare honour that underscored her influence.
She was welcomed by key Jamaican figures, including Sir Alexander Bustamante and Governor-General Sir Clifford Campbell, who presented her with the key to the city of Kingston. Her success unfolded against the backdrop of a rapidly changing world: civil rights movements, decolonisation, and ongoing racial struggles, making her achievement all the more poignant and powerful as she became a symbol of hope for people of African descent worldwide.
Crawford’s win also reached audiences in the United States, where she graced the cover of JET magazine, an influential publication celebrating African-American culture, with the headline, “Negro Beauty Wins ‘Miss World’ Crown.”
Her crowning moment shattered racial barriers and inspired young Black women to see themselves represented on an international platform. Her triumph paved the way for future Black Miss World winners, including Jennifer Hosten of Grenada in 1970.
Today, Carole Crawford, now known as Carole Joan Crawford-Merkens, resides in Canada. Reflecting on her legacy, she has spoken of her pride in how the Miss World pageant has evolved, now emphasising “beauty with a purpose” to support charitable causes. Although living abroad, she remains deeply connected to her Jamaican roots, representing an enduring legacy that continues to inspire generations, reminding the world of Jamaica’s beauty, resilience, and cultural richness.
