Jamaican sprint legend Shelly-Ann Fraser-Pryce is making waves beyond the track with her latest business venture—AFIMI Beauty, a hair care brand inspired by her roots. Known for her vibrant hairstyles on race days, Fraser-Pryce has always embraced hair as a form of self-expression. Now, she is bringing her passion to the beauty industry with products designed for all hair types.
Here’s what you need to know about AFIMI Beauty and why it’s set to redefine hair care.
1. AFIMI Means “It’s Mine”
AFIMI is a Jamaican Patois word that translates to “It’s Mine.” The name reflects Fraser-Pryce’s personal connection to the brand and her mission to empower individuals to embrace their natural beauty with confidence.
2. Inspired by Fraser-Pryce’s Jamaican Heritage
AFIMI is deeply rooted in Jamaican culture, drawing inspiration from the island’s lush natural resources. The products incorporate plant-based ingredients sourced from the Caribbean, ensuring a clean and nourishing hair care experience.
3. Designed for All Hair Types
Whether you have curly, wavy, or straight hair, AFIMI offers a range of products suitable for everyone. The brand focuses on hydration, repair, and styling, making it an inclusive line for diverse hair textures.
4. Clean Beauty Ingredients
AFIMI products are made with natural, plant-based ingredients, free from harsh chemicals like sulfates, parabens, and silicones. Fraser-Pryce emphasizes the importance of using safe, effective products to maintain healthy hair.
5. The 8-Step Hair Care System
AFIMI features an 8-step system designed to promote hair health. This includes maintenance shampoo and conditioner, a restoring leave-in conditioner, scalp balm, styling cream, and a glow-hydrating mist to keep hair nourished and protected.
6. Affordable and Accessible
Fraser-Pryce’s goal is to provide high-quality hair care without a hefty price tag. AFIMI products are priced affordably, ensuring that everyone can experience premium hair care without breaking the bank.
Photo – Shelly-Ann Fraser-Pryce IG
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